There are lots of different ways to make extra money online. But the main key is this...
Website+Content+Something To Sell x Traffic = Money
Notice the multiplier is "traffic". That's because if you really want to earn extra money online, that is THE most important skill you're going to need to learn:
Driving traffic to your website(s).
No matter how good your products or services are, you won't make money if people can't find their way to your website.
The 3 basic steps to driving traffic to your website are:
1. Find out what people are searching for online
2. Put information about that topic on your website
3. Get other websites to link to your content
Let's break this down a bit, shall we...
Find Out What People Are Searching For Online
Google has an online resource called Google Keyword Tool. It's mainly for advertisers to find keywords to bid on, but lots of publishers use it as well to get ideas about what to put on their websites. This is called Keyword Research.
Hop on over to Google's Keyword Tool by clicking here. If you type in a keyword and click the search button, you'll see it tells you how many times people search for that keyword on a monthly basis. I've created a video to explain the rest...
Naturally the information you put on your site must give value to your reader. The main thing to remember here is that attention spans are very low online. You need to give the reader EXACTLY what they're looking for AS SOON AS they get to your page, or you stand the chance of them leaving as soon as they arrive. And if Google notices people leaving your website too soon (and they WILL notice), you're rankings will suffer.
Make A Permanent Mark
The great thing about the internet is that whatever you put online stays online unless you manually take it down yourself. So, you could post an article right now, and that article could generate traffic to your site for YEARS. Making extra money online is as simple as people finding your page...
The more quality content you have out there, the more traffic you're going to get. It's that simple. With every article you post, every video you upload, you're increasing the chances of someone finding your content and visiting your website.
Get Other Websites To Link To Yours
When other websites contain links to your website, these are called backlinks. Backlinks play a major role in your search engine rankings. Google uses backlinks as a way to tell how important others think your site is. The more quality backlinks, the higher your site will potentially rank in the search engines. There are other things besides number and quality of backlinks that affect your rankings.
On-page SEO (search engine optimization) plays a role as well. On page SEO consists of things like...
- Keyword Density - How many times your keyword appears on the page
- Keyword Placement - Placing your keyword in the first paragraphy of your content holds more weight
- Word Count - Google doesn't like short little articles. 300 words or more is what they prefer.
- Page Title - Should contain your keyword
- Meta Title & Description - Meta is what appears in the search results when your pages appear on Google. Your keyword should appear here as well.
I hope this article helped you discover how to make extra money from home.